The terms ‘hoax’ and ‘fake’ don’t seem quite right to me. This is theater, plain and simple. The audience—both online and in person (?)—isn’t in on the joke for the first act, but this is all part of the larger theater experience. This video is act 2, and the resulting conversation and press coverage is act 3.
There’s a lot of symbolism packed into these short YouTube videos, but age is one of the more potent ones to me. The central character this video opens with is a stand-in for the many generations who’ve squandered the natural world at the expense of our inheritors. We don’t feel so bad laughing at her in the first act because of what she represents. That she’s already a well-known figure within the Occupy narrative makes the big reveal all the sweeter. Bravo, Yes Men!