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Dan Phiffer Dan Phiffer is an Internet enthusiast based in Troy, NY

On Facebook’s Safety Checkwww.theatlantic.com

Facebook’s Safety Check lets you notify friends and family that you’re safe after a natural disaster or “human disaster.” Robinson Meyer wrote about it in the Atlantic.

To know, within an hour or two of an event, that someone is safe: It’s so valuable, so emotionally practical, as to be almost priceless. It is anti-terror, in a way: It says, be not afraid. And in the three places where it was first deployed—Afghanistan, Chile, and Nepal, all three after major earthquakes—its activation made a lot of sense, because earthquakes are events which by their nature can affect millions over huge swaths of territory.

But earthquakes and cyclones are not themselves public-facing events. Terrorist attacks are. As Brian Jenkins, a terrorism scholar at the RAND Corporation, writes, “terrorism is aimed at the people watching.” Terrorism is a public-relations campaign with guns and bombs. It weaponizes culture, and it exploits journalistic concern for heinous violence to grab media attention and get pathology taken instead as politics.

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