OK Go rocketed up through the indie rock world in large measure due to the band’s brilliant, lo-fi music videos, which have spread like wildfire on YouTube. But EMI, in a misguided attempt to wring every penny out of the band’s success, decided to block embedding on the YouTube videos — meaning the videos were unable to disseminate out through music and pop culture blogs, news sites, and personal blogs the way they did before the restriction. And that’s not a minor detail: the band saw a 90% drop in views when that restriction went into effect. As in, 100,000 views one day, 10,000 views the next.
It’s obvious what the bands have at stake in this situation: more people watching their music videos translate into more exposure. Which means more income for the band. One would assume that what’s good for the band is also good for the record labels. Why would they undermine their own success?
Hayes mentioned that we were going to have a spread of Floyd Patterson, the boxing champion of the world, and Sonny Liston, the challenger, and Patterson was an 8–1 favorite. I knew right away what I was going to do, because I knew that Liston was going to kill him. So I called the photographer, and I said, “We’re going to get a guy with the same body as Patterson, we’re going to lay him flat on the ring, and we’re going to show him killed, knocked out by Liston. Leave him for dead.” I wanted to show a metaphor for boxing — if you’re a loser, you’re left for dead, which is also a metaphor for life. So we get the shot and I sent it to Hayes.
“George, I never saw a cover like this in my life! You’re calling the fight — suppose you’re wrong? Everybody says you’re wrong.” I told him we had a 50/50 chance of it working, but if it does, it shows we have balls. It hit the newsstand a week before the fight, and it was roundly laughed at in the sports crowd. But a week later, of course Liston kills Patterson, just like I thought. And Esquire got tons of publicity and the best sales since the start of the magazine. And Harold said to me, “You gotta keep doing my covers.”
Methods for a first party to acquire and assert a patent property against a second party are disclosed. The methods include obtaining an equity interest in the patent property. The methods further include writing a claim within the scope of the patent property. The claim is written to cover a product of the second party where the product includes a secret aspect. The methods further include filing the claim with a patent office.
Alas, my prior art has been one-upped by a comically evil corporation.