phiffer.org

Dan Phiffer Dan Phiffer is an Internet enthusiast based in Troy, NY

Could a Bank Deny Your Loan Based on Your Facebook Friends?www.theatlantic.com

Facebook recently filed a rather unsettling patent application describing (among other things) a hypothetical social-graph-based credit scoring system. What level of freaked out would be an appropriate response?

Facebook makes its money by encouraging people to have large friend networks and create lots of content for it to show ads against. And given that that’s the primary profit driver for Facebook, as a practical manner, it would really surprise me if they decided to get into the credit-scoring business, just because I think that’s going to make people feel panicked and uncomfortable. If I were them, I would not be in a giant rush to do that.

This makes me wonder if a lot of people suddenly started blocking ads, would companies like Facebook move quickly to adopt more dystopian business models? Or would they be more likely to start embracing those business models much earlier—quietly, secretly, mischievously—in anticipation?

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