I’m finding that it’s very important to just get up there and talk a little bit, make some dumb jokes, let people get used to you existing. A lot of times I talk about the status of the talk (“this is a new talk and I’ll be glad to hear what you think”).
I’m noticing that this style of presenting is very adaptable; when you’re in a small room you can turn it into a conversation and bring in the audience; when you’re speaking to hundreds of people, and engagement is not possible, you can just keep plowing ahead but it’s still like you’re just having a fun chat instead of holding forth. You can even do a kind of professorial “Oh! Right!” as if the deck was surprising you, and both you and the audience were just seeing this information for the first time together and you were merely riffing.
I highly recommend that you try to find some way to go see Paul give a talk.
There are two conferences happening in NYC this weekend that I’m planning on going to. Platform Cooperativism just got started this morning and runs through tomorrow at The New School. The Creative Time Summit is happening Saturday/Sunday, at a high school in Bedford-Stuyvesant. I’m not sure how I’ll juggle both events tomorrow, but Platform Cooperativism has a livestream going if you want to follow along from home.
Yesterday I gave a talk at the Radical / Networks conference (which continues today!). There’s a bit near the beginning where my audio cuts out, but you can fill in the gaps by pressing ‘p’ (for presenter mode) on my slide deck.
I mention two books at the end that you can find here:
Maciej Cegłowski on the perilous surveillance of online advertising:
Ad fraud works because the market for ads is so highly automated. Like algorithmic trading, decisions happen in fractions of a second, and matchmaking between publishers and advertisers is outside human control. It’s a confusing world of demand side platforms, supply-side platforms, retargeting, pre-targeting, behavioral modeling, real-time bidding, ad exchanges, ad agency trading desks and a thousand other bits of jargon.
The winners in this game are the ones running the casino: big advertising networks, surveillance companies, and the whole brand-new industry known as “adtech”.
The losers are small publishers and small advertisers. Universal click fraud drives down the value of all advertising, making it harder for niche publishers to make ends meet.