Franklin Gothic is the basis of MoMA’s typographic identity. August Hefner found some examples of Franklin Gothic being used at the museum dating back to the 1930s. One of the signs reads:
The public is urgently requested to visit the Galleries in the morning, from 10 to 12 and evening from 8 to 10 in order to avoid congesting the elevator service. If this request is complied with, it will not be necessary to charge admission.
I didn’t realize that the museum’s adaptation of the typeface, MoMA Gothic, was created by the same type designer as the original.