We're really into the idea of subscribers giving us money in exchange for our product ... I honestly, honestly do not say that we are doing it the right way, but I don't believe people know the right way. We are doing it in an interesting way and we are not spending very much to make that happen.
There’s also a bit about his intention of creating a Metafilter-style community for subscribers. This is a wonderful idea and I hope to join it one day.