Throw-away manifestos and the New Aesthetic

Adam Rothstein’s response to Bruce Sterling’s essay on the New Aesthetic:

The only manifesto for such a thing could be a Tumblr, and the confusion and consternation that such a lack of directness would cause is its own militancy. It may be irritatingly meta, but that an aesthetic that is largely about glitchy digital networks should be discussed only via glitchy digital networks is hardly surprising … There is a consistency in the drive to move past the manifesto itself, to let the aesthetic actually take over. The aesthetic may be a gooey sort of object-oriented ontology, or it might be a fetishization of pixels, but at some point we move past the urge to talk about what it is that we’re doing, and just start doing it. The forced rhetorical conviction becomes superfluous as the proposition becomes reality.

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